NOVUM Hospitality

Hoteliers for over 30 years

The recipe for success of our dynamically growing pan-European hotel group is four of our own hotel brands, traditional host mentality combined with future-oriented thinking, a high degree of digitization and courageous industry experts.


Wir führen 150Hotels throughout Europe with a total of approx. 20.157 Rooms in the 3 and 4 star segment, 10 percent of which are owned.

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The continued establishment of the brands the niu, Yggotel and acora Living the City in Germany, Austria & the
The Netherlands is our focus.

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We invest in the renovation and maintenance of our hotel properties and plan new hotel developments for a sustainable future.

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NOVUM IT Solutions versteht sich als das Fundament für stabiles Wachstum der NOVUM Hospitality. Unsere IT-Lösungen sichern schlanke Prozesse und stetiges Wachstum.

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Coming together is a beginning
staying together is progress
working together is a success..

Henry Ford


NOVUM Hospitality Portrait David Etmenan Chief Executive Officer & Owner


Chief Executive Officer & Owner

As Chief Executive Officer & Owner of NOVUM Hospitality, David is not only the driving force behind the Europe-wide expansion to date, but is also responsible for the strategy of the multi-brand hotel group. As the founder and sponsor of the Nader Etmenan Foundation, it is also a matter close to his heart to support people who need help and who are willing to actively shape their lives.

Executive Board 01

Christian Moll

Deputy Chief Executive Officer | Managing Director

As Deputy Chief Executive Officer, Christian is acting as his full deputy in David’s absence. He focuses in particular on the strategic company orientation. With well-founded business know-how, Christian identifies potential for optimization and sets forward-looking standards.

NOVUM Hospitality Portrait Stefan Gneuss

Dr. Stefan Gneuss

Chief Financial Officer | Managing Director

With an experienced eye for company and market requirements, Stefan is responsible for finance, IT and human resources as Chief Financial Officer. As a financial expert, his focus is on the future-oriented expansion of NOVUM Hospitality, including stable and growth-oriented corporate financing.

NOVUM Hospitality Clive Patrick Scheibe COO

Clive Patrick Scheibe

Chief Operating Officer | Managing Director

As Chief Operating Officer, Clive is responsible for all operational divisions of NOVUM Hospitality. Together with his teams, he strategically advances the specialist areas of Operations, Commercial, Marketing, Procurement and Facility Management.

Executive Board 04

Martin Stegner

Chief Development Officer | Authorised representative

With his efficient, forward-looking and sustainable solutions, Martin contributes significantly to the company’s development. In addition to his main focus on asset management and business development, the expansion of our sustainability plays an important role.

Executive Board 02

Samira Said

Vice President Projects | Managing Director

Samira’s passion is architecture and interior design. As a strategist, she is responsible for holistic project and property management and interior design with a 360° approach. As a creative mind, she brings our hotel brands to life and realises both property developments and revitalisation projects together with her team.

NOVUM Hospitality Portrait Andreas Von Reitzenstein 2

Andreas von Reitzenstein

Vice President Commercial | Managing Director

Andreas von Reitzenstein is responsible for defining, implementing and monitoring turnover and sales strategies. He is also responsible for Novum Hospitality’s holistic marketing and advertising tactics.

Tobias Hanemann

Tobias Hanemann

Vice President Operations | Managing Director

The coordination and orchestration of the hotel operations is the responsibility of Tobias, who has the holistic operational management of all hotel brands. His focus is on optimising group-wide processes and sharpening and developing the guest experience in the individual brands.


Nader Etmenan



Nader demonstrated entrepreneurial foresight when he bet on tourism and founded the company in 1988. With the first hotels in the traditional quarter of St. Georg, near the Außenalster, he created the headquarters of a tourism group. In 2004, he handed over the company to his sons David and Mortesa Etmenan, who have since been driving its Europe-wide expansion.


Shareholder representative

  • Andreas Grandt (Chairman)
  • Mortesa Etmenan (Vice-Chairman)
  • Ole Freiherr von Beust
  • Alexander Boye
  • Christian Daynes
  • Dr. Jens-Olaf Lenschow LL.M.

Employee representatives

  • Tobias Hanemann
  • Mario Michielin
  • Maurice Ganz
  • Gabriele Seidel
  • Sarah Witte
  • Jeanine Weigel


As a guideline, NOVUM Hospitality’s binding Code of Conduct provides a reliable orientation and basis for daily actions and behaviour throughout our organisation for all areas.

Code of Conduct (deutsche Version)
Download (.pdf; 9,7 MB)

Code of Conduct (englische Version)
Download (.pdf; 9,7 MB)

Code of conduct




Should you be forced to cancel your arrival at one of our hotels due to the measures taken to combat the Corona pandemic, please use the form under the link below to cancel. We will contact you shortly to ensure a quick and smooth cancellation process.

Corona cancellation

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    An der Alster 63, 20099 Hamburg

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